My role, first and foremost, is to understand and delight the user. Put myself in their position and feel their frustrations. How can I make their job easier so they can complete tasks and move on with their lives?
UX encompasses everything I’m passionate about: human behavior and psychology, technology, and communication while bringing consumers, engineering, and business together. Working in such a multi-faceted field with so many people from different backgrounds and disciplines is an incredibly rewarding experience intellectually and creatively.